Selected work
Proof, not promises
Four engagements. Brands on one side, rights holders on the other — sometimes both in the same deal. Figures below are indicative of scope; commercial terms remain confidential.
Selected work
Four engagements. Brands on one side, rights holders on the other — sometimes both in the same deal. Figures below are indicative of scope; commercial terms remain confidential.
Working with 1XBET's Global Sponsorship Team, our remit was a tennis property that could raise brand awareness in key markets, deliver year-round visibility, and stand alongside the world's most respected tournaments.
Full-market evaluation and shortlisting, then structuring and negotiating a bespoke rights package directly with the Billie Jean King Cup leadership — built around 1XBET's specific brand KPIs rather than an off-the-shelf tier.
A multi-year partnership at the pinnacle of women's team tennis: a suite of marketing assets for awareness and customer acquisition, plus innovative fan-engagement inventory across every tournament in the calendar.
"The 1XBET Sponsorship Team wants to express its sincere appreciation for Matt's excellent work and invaluable support throughout the deal process. He invested a lot of his time to fully understand our business needs."
Valeria Kulik — Global Sponsorship Manager, 1XBET
Embedded as an extension of the in-house brand & marketing team at INTERSPORT International, we were tasked to find a high-profile property that could raise awareness in key markets, engage diverse consumer segments and drive revenue through visibility.
An extensive evaluation of global properties against the brief, the business case for the final selection, and negotiation of a rights package tuned to retail-market priorities.
Partnership with the 2025 IHF Men's World Championship — exceptional TV visibility with record viewing figures in priority markets, delivered through valuable free-to-air broadcast.
"Sakura Sports made sure they completely understood our business and our needs. The level of detail, diligence and insight they provided made this partnership an easy decision to make. Great advice with a friendly working style to match."
Andy Hogg — GM, Global Brand & Marketing, Intersport
The Billie Jean King Cup — the world's largest annual international team competition in women's sport — needed a commercial strategy and sponsor acquisition engine worthy of its position at the top of the game.
Worked directly with the Cup's CEO and leadership on commercial strategy, packaging and client acquisition — translating a premium property into rights brands could confidently buy.
A multi-year partnership secured with 1XBET: a bespoke rights package, a level of investment and tenure delivering value to both parties, and a sponsor aligned to the competition's ambitions.
"From our initial call through to the final contract negotiations Matt has been there every step of the way. He's creative, professional, and most importantly, he delivers great results. He's also really easy to work with."
Kerstin Lutz — CEO, Billie Jean King Cup
"745" honours Rob Burrow (7), Ed Slater (4) and Doddie Weir (5) — three players affected by motor neurone disease. Organisers asked us to raise visibility and revenue across sponsorship, donations, ticketing and hospitality. Fast.
Commercial strategy under tight deadlines: pricing and packaging sponsor inventory, building the partner roster, and brokering the broadcast conversation that turned a fundraiser into a television event.
A groundbreaking TV deal with TNT Sports, a sell-out crowd, mass awareness for the 4Ed Foundation — and record funds raised for the fight against MND.
"We brought Matt in with tight deadlines and big targets, and he consistently put in the work needed to keep the fundraiser on track. His effort and reliability were important to making the event such a success."
Rob Webber — CEO, The 4Ed Foundation